It's all too much

The Beatles changed the world. We all know that. However, not all that change is necessarily for the better. The old phrase about every silver lining has a cloud comes into its own here. Let me explain. Ok, you’re a musician aiming for the big time in the early Sixties. Your job is to be part of a band, play live gigs, play well and hope that you’re discovered one day. Your job is NOT to write the songs you might record. Your job is NOT to have the first clue about how those songs might be recorded, or how they are musically arranged. Your job is not management. Well, I think a picture is emerging of what you the band member might expect on your magic carpet tide to fame and fortune. There are clear lines cut with regard to how the game works. Then we have the almighty big band of the modern pop era with the boys. Overnight everything has changed in terms of the role an ambitious young musician might have to master. If he wants to be taken seriously, he is going to have to learn to write songs, because it is a learned craft on top of an aptitude in my opinion – no one has a gift from the almighty on that one! Now if you fast forward to this point in time, a young musician will be expected (nay taken for granted) that he is a brilliant writer. If he is not, then he is somehow looked down on. I don’t know what ever happened to the concept of covering a song? Sure it still happens to a degree, but it is scoffed at not only by the industry, but listeners and critics alike. The “oh it’s just a cover” attitude reveals itself very quickly. I believe it still has its place. The Beatles themselves were fine exponents of the cover version, where they exploited the material to make it sound like THEIR version. That same young musician will be expected also to have production skills in their arsenal. Have you noticed that everyone is a “producer” these days? Most new and inexperienced artists have no conception of what production actually is. Experience is the key to it. You can take a song into the studio with an experienced producer and before you know it has become something totally different. Producer of the moment Rick Rubin’s recordings with Johnny Cash are a testament to that which is neat example of covering songs and injecting originality into them. Those songs gained a whole new resonance with that type of treatment. The Beatles are the measurable point where the line between artist and producer, player and engineer really begins to blur. The question has to be asked, does every new credible artist HAVE to be a great writer, a brilliant producer and engineer? I think not. I tend to think that artists who are of that calibre end up in some kind of self imposed alienation. I wonder what The Beatles catalogue might have sounded like without George Martin’s input? He was a very important part of the team and without him, things would be very different across the industry today I think. The problem is that he taught The Beatles well with regard to the art of the studio and before you know it the boys were tentatively taking some sessions with other artists on their own. The cat was out of the bag!
Whilst the Beatles freed the world of the Tin Pan Alley mentality and revolutionised the industry, they also saddled the following generations with the responsibility of becoming uber talented in many fields. It is now not good enough for today’s young artists to just be a good guitarist say; no he has to be a great lyric writer with the ability to write that killer top line melody. He has to fundamentally understand how that record will be constructed in the studio. He has to be able to arrange the song and then direct how for example those harmony groups are nailed down. He has to understand the technology. Further outside the box, he has to be able to understand that he is a product and not just that guitarist who can play a bit. In short he has to be savvy at all levels or his chances diminish. The Beatles showed the world a way; an early clue to the new direction as it were. Not everyone is a Beatle and nor should they be expected to be.